Optimizing Your Market Presence

This is a fancy way of saying that we get you connected to those looking on the world-wide web for the services you provide.  When you have achieved an online presence and your business can thus be found to exist, you then need become known and be found by the people looking for your types of services.  We have services which provide such optimization.  In fact, this is called “Search Engine Optimization” or SEO and it is done to get your prospective customers to come to your site.

To illustrate how this works and its essential value, think of when you want to find something and you go to Google or Bing and type in some words which may represent what you are looking for.  Google is known as a “search engine” – in other words, it is a computer system which will find in tiny fractions of a second, everything it can find related to what you typed.  And because it has so many connections throughout the world, that can find millions of such things almost instantly!

Google’s job is to get you connected up to what you are looking for.   So it is important to exist and be recognized or “found” by Google, and further, to be found at the top or close to the top of the list.  This is because it is highly unlikely that anyone searching for your type of services and products will scroll down 100 or 1,000 pages of search results.  In fact, the great majority of people don’t scan through more than the first one to three pages of search results.  So when we talk about search engine optimization or SEO, it relates to getting your name and business appearing at or closer to the top on relevant searches.

As you can see, this is a very important service we provide and the rules of the game are constantly evolving because Google is on a quest to connect the better, legitimate businesses with searchers.  SEO is thus something which is done on a regular basis and it can take up to 6 months to get your business optimized fully and positioned well in the search rankings.  Factors such as where your business is located and how much competition exists can play a large part in the “game”.

We can analyze the important points for your and estimate what it will take for you to optimize your business online.